“LOFT is a legend with its unique ice blue color and double stitched jean designs and has been leading the young people and those who feel young all the time to create their unusual style as a brand of Eroğlu Holding since 1990.

As an inspiring brand, LOFT encourages young people to break the rules and bring warmth and sincerity everywhere. LOFT is an indispensable choice for those who are young and have young spirit, enjoy life to the fullest and open to try new products and it offers different washing and pattern alternatives to those who like wearing jeans day and night, at any time stretching from a school and business day to weekend pleasure and promises stylish, bold and creative identity with all of its collections.

With its elegant, comfortable and urban style, LOFT products are sold to its fans at total 82 stores and 300 points of sale“.